Effective Social Media Marketing in 5 Easy Steps

Social media is here to stay. As an entrepreneur or small business owner if you're not using it to increase your own business you are missing out. I am confident you have seen the numbers by now. In 2015, 73 percent of U.S. Americans had a social media profile, representing a six per cent increase compared to the previous year according to Statista. The numbers don't lie. Social media is a way of life all around the world.

As an entrepreneur or small business owner if you are not utilizing social presence on-line to increase your business you're missing out. By 2017, the global social media audience will total 2.55 billion, - according to Emarketer.

Below I've listed my simple 5 step process for developing a strategy for social media marketing.

1. Identify your objectives.

For every business there should be a mission. Your company mission ought to have a mission statement. For every mission there must be a target. What is the positive outcome or end goal that you need to achieve? You might choose to become web famous, you might choose to get speaking gigs, you may want to market a book or training program or you may just want more clients. Whatever it is you must write down your goals and the logic behind them. Knowing where you wish to go and how you're going to get there will help you devise the best plan and route you should take.

2. Buy Brand Clarity.

Get clear in your brand before you put it out there. Answer these 3 major questions. What do you do? Who do you help? What do you need to be famous for? When you can clearly articulate the answers to those queries, you can communicate this on social media or facing anybody. You must be able to clearly and succinctly state in 1 sentence what you are about and describe your business model in a means that is reasonable.

3. Master the art of Pull Marketing.

Pull marketing is about customer attraction. When you create core messages using strong call to action statements, you're setting the stage to get people in your intended audience qualify and respond with,"me too" or"I need that" or"where can I learn more?" Your purpose is to have ideal prospects able to definitely see themselves in your business design. They need to have the ability to observe that your business offers precisely what they've been looking for.

Social platforms are a great tool for using pull marketing strategies. Whether you run advertisements or create a poll, survey, or contest you are able to get targeted prospects using social media advertising and messaging. The key is crafting messages that your target market will respond to.

4. Connect and build relationships.

In order to promote anything to anyone you have to get a trusted relationship. This concept holds true online also. You must truly connect, converse and engage with people on social media before they begin trusting you. One of the best ways to engage with people is by using groups inside of social media platforms such as Facebook, Google+ and LinkedIn. In these group you can converse and have electronic conversations with individuals and demonstrate your experience. On social networking sites such as Instagram and Pinterest, you have to use hashtags. On Twitter you use hashtags and lists to engage with other people.

Whatever platform you're on, make sure to showcase what is exceptional about you. You must be able to clearly articulate your unique sales proposition. If people do not understand what's different about you, they decrease your product or services to cost.

Another fantastic way to build relationships with people on social media is to follow, comment and discuss their content. On every social media platform, there is an opportunity to provide feedback by discussing, commenting or clicking on a button to like the message. When you show up on that person's social media page, they are certain to notice you, sooner or later.

5. Create an action plan and articles marketing calendar.

Employing social media can be overpowering. That is precisely why you want a social media action plan along with a content marketing calendar. How are you going to mix social media in along with your overall marketing plan? You must realize that marketing works best when you have a few strategies complimenting one another and working together.

The main reason you have to collect an action plan is because, your perfect customers are looking for you on-line. For example: You're a health & health life coach focusing on nutrition and teaching people how to lose weight without dieting and also have a greater relationship with food. Your prospect is online looking for key words like weight loss, healthy foods, lifestyle coach, diet and wellness. As an entrepreneur in that space, you must appear at the search when the prospects go searching for a solution for their problems.

For each and every market, there are those looking for answers to specific issues. You have to create messages for each and every problem the people in your target market has. Social media gives you a special opportunity to communicate regularly with your target market on a vast array of topics.

As you can see, using social media as a process to cultivate your business requires you to go back to the fundamentals and understand promotion. Once you complete each of the steps above, you will have a better grip on how to integrate social media to cultivate your organization.

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